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Leading a team of designers, videographers and animators, I directed the creative across brand elements, advertising, investment product launches and marketing collateral.
Leading a team of designers, videographers and animators, I directed the creative across brand elements, advertising, investment product launches and marketing collateral.
My role spanned campaign strategy, concepts and scripts, commercial production with actors, casting, talent usage rights and buyouts, creative budgets and AI integration across design, video and animation.
My role spanned campaign strategy, concepts and scripts, commercial production with actors, casting, talent usage rights and buyouts, creative budgets and AI integration across design, video and animation.
Campaigns: Brand Focused
Campaigns: Brand Focused
Brand focused creative campaigns exploring fresh messaging, humour and storytelling within the real estate investment category.
Brand focused creative campaigns exploring fresh messaging, humour and storytelling within the real estate investment category.
Trusted Professionals — Creative Campaign
Trusted Professionals — Creative Campaign
Created a concept for high-net-worth investors around a familiar behaviour: trusting specialists. The strategy extended that mindset to professionally managed real estate investments. The look and feel of the selected set targets the high net worth audience.
Script Writing | Concept Creation | Casting | Location Scouting | Wardrobe
Second Job — Creative Campaign
Second Job — Creative Campaign
Reframed buying a rental property as unknowingly hiring yourself for a second job, positioning passive real estate investing as a way to participate without taking on landlord responsibilities. The look and feel of the selected set targets the high net worth audience.
Script Writing | Concept Creation | Casting | Location Scouting | Wardrobe
Direct Ownership Regret — Creative Campaign | Video + Static Ads
Direct Ownership Regret — Creative Campaign | Video + Static Ads
Targeting the high net worth audience, chose a golf setting to explore the interruptions of being an active landlord versus investing passively. There are 3 video scripts in this series.
Script Writing | Concept Creation | Casting | Location Scouting | Wardrobe
The One Upper — Creative Campaign | Video Ads
The One Upper — Creative Campaign | Video Ads
Explored a comedy-led approach to contrast life’s exaggerations with investments backed by real assets, anchored by the tagline I developed: “So much in life isn’t real. Consider investments backed by real assets.”
Script Writing | Concept Creation | Casting | Location Scouting | Wardrobe
The Weekend you Deserve — Creative Campaign | Video Ads
The Weekend you Deserve — Creative Campaign | Video Ads
Developed scripts contrasting active and passive real estate investing, highlighting how hands-on property ownership can take over an investor’s personal time.
Script Writing | Concept Creation | Casting | Location Scouting | Wardrobe
Campaigns: New Product Launches
Campaigns: New Product Launches
Integrated creative supporting three new investment product launches:
Integrated creative supporting three new investment product launches:
Luxury Real Estate Development Campaign
Luxury Real Estate Development Campaign
Introduced a luxury real estate development investment at the Bridle Path in Toronto, through sourcing a refined studio setting, with art direction that reflected the development’s premium positioning.
Video & Static Ads – Video Concept | Casting | Set Scouting | Wardrobe | Static Ad Design
Renovation Investment Fund Campaign – Video & Static Ads
Renovation Investment Fund Campaign – Video & Static Ads
Used a renovation-show concept to introduce the audience to invest in apartment transformations rather than simply watch them on TV. Creative direction paired an on-screen renovation scene with a luxury setting, supported by carefully selected wardrobe and props.
Video Concept | Casting | Set Scouting | Wardrobe | Static Ad Design | Custom Photography
U.S. Real Estate Investment Fund Campaign — Video & Static Ads
U.S. Real Estate Investment Fund Campaign — Video & Static Ads
Introduced a U.S. investment product to Canadian investors, sourcing a location that evoked the Sunbelt region, custom branded graphics, and integrating AI-generated palm trees into the video.
Video Concept | Casting | Location Scouting | Wardrobe | Static Ad Design
Collaterals
Collaterals
Brand Awareness Static Ads
Corporate Brochure
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