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District REIT is a growing real estate investment trust that had outgrown its original branding. With a goal of attracting new qualified investors, the company needed a more professional look that reflected its vision.
District REIT is a growing real estate investment trust that had outgrown its original branding. With a goal of attracting new qualified investors, the company needed a more professional look that reflected its vision.
A key priority was developing a new font system that worked seamlessly across print and digital. The new brand also introduced a refined colour palette and a subtle lifestyle element to better connect with investors.
A key priority was developing a new font system that worked seamlessly across print and digital. The new brand also introduced a refined colour palette and a subtle lifestyle element to better connect with investors.
Step 1: Developing the Brand Guide
Step 1: Developing the Brand Guide
This involved building the Mission, Vision, Values, along with Investor Profiles to understand the targeted audience.
Next, diving into the aesthetics with a refined colour palette, photography collection, and detailed font exploration, landing on a font that works well for both print and web.
This involved building the Mission, Vision, Values, along with Investor Profiles to understand the targeted audience.
Next, diving into the aesthetics with a refined colour palette, photography collection, and detailed font exploration, landing on a font that works well for both print and web.
Investor Profiles: Determining the audience
Investor Profiles: Determining the audience
Detailed font exploration
Detailed font exploration
Step 2: Developing the Collaterals — Brochure and Investor Material
Step 2: Developing the Collaterals — Brochure and Investor Material
The brochure
The brochure
Icons created from the signage, and re-naming several properties
Icons created from the signage, and re-naming several properties
Implementing lifestyle to connect with various investors types
Implementing lifestyle to connect with various investors types
Refined investment collateral*
Refined investment collateral*
Step 3: Social Media
Step 3: Social Media
The social media content showcases lifestyle, new brand colours, and signage creative.
The social media content showcases lifestyle, new brand colours, and signage creative.
Reflection
Reflection
The results included strong positive feedback from the team and investors, with the brand now presenting a more polished identity. Collateral materials were elevated, brand recognition strengthened, and clarity improved across all investor-facing touchpoints.
The results included strong positive feedback from the team and investors, with the brand now presenting a more polished identity. Collateral materials were elevated, brand recognition strengthened, and clarity improved across all investor-facing touchpoints.
*The information provided within this document is for general information purposes only, and does not constitute and should not be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation by District REIT Inc. or its affiliates. This document is not intended as investment, financial, legal, insurance, or tax advice and you should not construe it or rely upon it as such. Professional advice should be obtained with respect to any investment. Any interested investors will be referred to a registered exempt market dealer for suitability assessment for investment in District REIT. Any past or targeted performance is not indicative of future performance or fixed monthly distribution and there can be no assurance that District REIT will achieve comparable results, that targeted returns will be met, or that the Fund will be able to achieve its investment objectives. Also, these returns do not consider redemption, distribution, or income taxes payable by any security holder that would have reduced returns. Please read the offering memorandum before investing as it contains important information on fees, assumptions, and risk factors. **No commissions, service charges or brokerage fees are payable by participants in connection with the Dividend Reinvestment Plan “DRIP”. Although District Property Trust intends to make regular distributions of its available cash to Unitholders, such distributions may be reduced or suspended. The actual amount distributed will depend on numerous factors like District Property Trust financial performance, debt covenants and obligations, interest rates & working capital requirements that will impact units allotted under DRIP. † Note that these refer to past results for a particular year, and in all cases where historical performance is presented, past performance may not be a reliable indicator of future results and there can be no assurance that the District REIT will be able to achieve comparable results to any of those summarised herein. Actual results may vary materially year-over-year. ****Assuming an investment was on DRIP, and was invested 5 years ago, the average annual return was 15.35% or 1.28% monthly. This assumes the compounding impact of the DRIP and the price increases seen since 5 years ago.
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