Pro Funds Mortgages is a boutique mortgage brokerage for real estate professionals, specializing in mortgage financing and investing. As the company approached its 20th year without a single brand update, it needed a refresh to modernize its image. This included a new logo and colour palette. 

Logo development: Before and after

Choosing to stay within the original colour family that had built recognition over the years, I refined the overall tone to create a fresher, more contemporary feel, after colour exploration.

Brand brochure development

Stationary

Custom graphics to reflect various categories such as:
Institutional Banking | Private Lending | Mortgage Investing

Social content and launching advertising campaigns that drive leads.