Bluepoint Lookout is a real estate development in Lambton County that had been on the market for a few years. It required a brand refresh to re-engage a new targeted audience, all within a limited marketing budget.
Brand Refresh: Brochure
I refined the overall look and feel with a refreshed brochure design, logo adjustments, new brand fonts, and the integration of lifestyle imagery across print, web and social media advertising.
The tagline was repositioned to “Clubhouse Community,” highlighting the development’s central feature: the community clubhouse.
Social Media Advertising & Email Marketing
A collection of ads were run generating leads of interested new buyers