After sourcing the right models within our target audience—real purchasers who were eagerly anticipating the development’s progress—I directed lifestyle photography to create a storytelling video showcasing life in Port Dalhousie.
The original website was now years old, a refreshed website helped the brand look new to potential buyers. I designed and launched a new modern site infused with lifestyle elements, updating the dated visuals.
The rebrand and digital push produced immediate results, with record-breaking web traffic, achieved without a traditional ad spend, showcasing the power of strategic creative direction and targeted communications.